Michael Moss: Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions (Kindle eBook) $2.99
Author Michael Moss
Publisher Random House
Publication date March 2, 2021
Print size 278 pages
Customer Reviews 4.5 out of 5 stars / 773 scores
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NEW YORK TIMES BESTSELLER • From the creator of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed meals trade exploits our evolutionary instincts, the feelings we affiliate with meals, and authorized loopholes of their pursuit of revenue over public well being.
“The processed meals trade has managed to keep away from being lumped in with Big Tobacco—which is why Michael Moss’s new ebook is so essential.”—Charles Duhigg, creator of The Power of Habit
Everyone is aware of how onerous it may be to take care of a nutritious diet. But what if a number of the selections we make about what to eat are past our management? Is it attainable that meals is addictive, like medicine or alcohol? And to what extent does the meals trade know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–profitable investigative reporter Michael Moss units out to reply these questions—and to search out the true peril in our meals.
Moss makes use of the newest analysis on dependancy to uncover what the scientific and medical communities—in addition to meals producers—already know: that meals, in some instances, is much more addictive than alcohol, cigarettes, and medicines. Our our bodies are hardwired for sweets, so meals giants have developed fifty-six varieties of sugar so as to add to their merchandise, creating in us the expectation that every part needs to be cloying; we have advanced to favor quick, handy meals, therefore our modern-day choice for ready-to-eat meals. Moss goes on to point out how the processed meals trade—together with main firms like Nestlé, Mars, and Kellogg’s—has tried not solely to evade this troubling discovery in regards to the addictiveness of meals however to really exploit it. For occasion, in response to current weight-reduction plan traits, meals producers have merely turned junk meals into junk diets, filling grocery shops with “weight-reduction plan” meals which are hardly distinguishable from the merchandise that acquired us into hassle within the first place. As weight problems charges proceed to climb, producers are actually claiming so as to add components that may effortlessly treatment our compulsive consuming habits.
A gripping account of the authorized battles, insidious advertising campaigns, and cutting-edge meals science which have introduced us to our present public well being disaster, Hooked lays out all that the meals trade is doing to use and deepen our addictions, and exhibits us why what we eat has by no means mattered extra.
https://www.amazon.com/Hooked-Foo…B08BKTKY1C
