To Sell Is Human: The Stunning Fact About Transferring Others (eBook) by Daniel H. Pink $1.99
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Author Daniel H. Pink
Publisher Riverhead Books
Publication date December 31, 2012
Print size 274 pages
Customer Reviews ★★★★★ / 2,611 rankings
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Look out for Daniel Pink’s new e book, When: The Scientific Secrets of Perfect Timing
#1 New York Times Business Bestseller
#1 Wall StreetJournal Business Bestseller
#1 Washington Post bestseller
From the bestselling writer of Drive and A Whole New Mind, and trainer of the favored MasterClass on Sales and Persuasion, comes a surprising–and surprisingly useful–new e book that explores the ability of promoting in our lives.
According to the U.S. Bureau of Labor Statistics, one in 9 Americans works in gross sales. Every day greater than fifteen million folks earn their maintain by persuading another person to make a purchase order.
But dig deeper and a startling reality emerges:
Yes, one in 9 Americans works in gross sales. But so do the opposite eight.
Whether we’re workers pitching colleagues on a brand new concept, entrepreneurs attractive funders to speculate, or dad and mom and lecturers cajoling youngsters to check, we spend our days attempting to maneuver others. Like it or not, we’re all in gross sales now.
To Sell Is Human gives a contemporary take a look at the artwork and science of promoting. As he did in Drive and A Whole New Mind, Daniel H. Pink attracts on a wealthy trove of social science for his counterintuitive insights. He reveals the brand new ABCs of shifting others (it is now not “Always Be Closing”), explains why extraverts do not make one of the best salespeople, and exhibits how giving folks an “off-ramp” for his or her actions can matter greater than really altering their minds.
Along the way in which, Pink describes the six successors to the elevator pitch, the three guidelines for understanding one other’s perspective, the 5 frames that may make your message clearer and extra persuasive, and far more. The result’s a perceptive and sensible book–one that can change the way you see the world and remodel what you do at work, in school, and at residence.
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